The Beer Garden Podcast

The Beer Garden is the landscape industry podcast that lasts as long as it takes to enjoy your favorite beverage(s). Created by landscapers, for landscapers, we’re here to dig deep into the roots of our industry, sharing a brew and the best-kept secrets of the trade. Pull up a seat and join the conversation!

THE BEER GARDEN: WHERE LANDSCAPING BUSINESS MEETS GOOD BEER

Pull up a seat, grab your favorite cold one, and join the real talk about the green industry. The Beer Garden is your backyard podcast where landscapers share war stories, wisdom, and the secrets that helped them grow from pushing mowers to running crews.

Created by landscapers who’ve been in your work boots, we dig into the nitty-gritty of what actually works in this business – all in the time it takes to enjoy a drink or two. No corporate jargon, no fluff – just straight talk from the trenches.

Ready to grow something great? New episodes drop while your beer’s still cold.

Scaling Smart: Growing Your Business to $1M, $3M, & Beyond

Navigate the key milestones of scaling your landscaping business from startup to industry leader. Learn essential strategies for each growth stage, from building foundational systems to optimizing organizational structure. Discover how to overcome common scaling challenges while maintaining profitability and team engagement.

Still sending quotes into the void and hoping for the best? It might be time to stop bidding and start building value.

In this episode of The Beer Garden, we're doing a deep dive into how to improve your close rate for landscape maintenance contracts—without lowering prices, adding services, or spending more time on-site. Just smart strategy and better presentation.

We share a real-life example of a contractor who stopped competing on price and started winning with value. By revamping their proposal, conducting proactive site inspections, and using personalized video walkthroughs, they began closing high-quality clients—even when they were the most expensive bid on the table.

What we cover:
0:00 - Intro
0:39 - What your close rate says about your business
11:57 - How to qualify leads and target the right customers
27:03 - Why your proposal should act as a sales and marketing piece
35:30 - The game-changing impact of proactive property inspections
39:41 - Using tools like IssueID to show your value
45:48 - How a short video can build trust and help you stand out
56:21 - Follow-up tips and how to avoid ghosting
1:06:31 - How to track, measure, and improve your sales process over time
1:08:11 - Speed round

Whether you're closing 10% or 80%, this episode will give you practical tools to improve your win rate—without sacrificing your margins.

The Beverages:
🍺 Wild Rose Brewing - Electric Avenue
🍺 Outer Range Brewing - Colorado Cou Cou

🎯 From Walkthrough to Win - Strategies to Improve Your Close Rate | The Beer Garden Podcast

If your “CRM” is a stack of sticky notes, a chaotic spreadsheet, or just whatever’s rattling around in your brain—this episode is for you.

In this Beer Garden listicle episode, we’re diving into the top 10 things you should look for when picking a CRM for your landscape or snow removal business. Whether you’re making your first leap into software or realizing your current platform is more headache than help, we’re breaking down what actually matters.

🛠️ Not all CRMs are created equal—especially in our industry. From mobile usability and scheduling to automation and integrations, we’ll help you cut through the noise and figure out what will actually make your day-to-day easier.

What we cover:
0:00 - Intro
06:50 - What your close rate says about your business
18:20 - How to qualify leads and target the right customers
27:03 - Why your proposal should act as a sales and marketing piece
35:36 - The game-changing impact of proactive property inspections
45:48 - Using tools like IssueID to show your value
45:55 - How a short video can build trust and help you stand out
56:21 - Follow-up tips and how to avoid ghosting
1:06:32 - How to track, measure, and improve your sales process over time
1:08:11 - Speed round

Plus, we’ll talk about implementation best practices, common pitfalls, and how to actually get your team to use the CRM you pick.

The Beverages:
🍺 Crown Float - Guinness & Strongbow
🍺 Outer Range Brewing - Cosmic Sauce

10 Things to Consider When Choosing a CRM

It's a new year, and you're probably thinking about how to grow your business. But before you throw all your budget at Facebook ads or slap another sign on your truck, it's time for a little strategy. In this episode of The Beer Garden, Jason introduces the Revenue Growth Pyramid—a smarter framework for growing your landscape or snow removal business.

This episode is all about working with what you've already got and stacking your growth efforts in the right order instead of chasing new customers while existing ones slip away.

What we cover:
0:00 - Intro
1:01 - Crown Float demonstration
4:14 - Introduction to the Revenue Growth Pyramid
5:41 - Overview of the three pyramid layers
9:41 - Retention: Building relationships with customers
12:43 - Making your business have a "face" and personal touch
14:48 - Customer onboarding processes
18:01 - Measuring renewal rates and tracking retention
25:30 - Revenue per customer: Increasing your pricing strategy
30:30 - Measuring success rates on estimates
32:11 - Expanding your service offerings
35:36 - Cross-selling strategies and the flywheel effect
44:52 - New customer acquisition: Reviews and referrals
47:15 - Email outreach campaigns
54:04 - Lunch and learns with property managers
56:45 - Paid advertising strategies
59:38 - Speed Round

This episode is for any contractor who wants to grow profitably and sustainably—not just faster. The hosts share tactical advice for all three levels of the pyramid: keeping your existing customers, selling more to each customer, and finally bringing in new business the smart way.

The Beverages:
🍺 Crown Float - Guinness & Strongbow
🍺 Sierra Nevada - Hazy Little Thing IPA

Your Growth Plan is Backwards (Let's Fix It)

The landscaping industry's labor shortage isn't getting any better, and let's be honest—throwing a "Help Wanted" sign on your truck isn't going to cut it anymore.

In this episode of The Beer Garden, we're digging into strategies for hiring in a competitive market—because let's face it, you can't scale your business without the right people. Whether you're a seasoned hiring pro or just desperate to fill a role yesterday, this episode has something for you.

What's Inside:
✅ 13:52 Understanding the Labor Market – No, it's not just "kids these days don't want to work." We'll break down what's really going on in the job market and why landscapers are struggling to find employees.

✅ 23:38 The Role of Company Culture – Want to attract top talent? Your culture matters more than you think. We'll share real-world examples of how a great company culture keeps employees happy (and on payroll).

✅ 29:43 Recruitment Strategies That Actually Work – Posting a job ad and praying is not a strategy. We'll cover creative recruiting tactics like hiring bonuses, social media outreach, recruiting from other industries, and even multilingual hiring.

✅ 42:58 Addressing the Skills Gap – Hiring is one thing, but training is another. Learn how to develop employees from entry-level to leadership roles, while keeping your business running smoothly.

✅ 50:54 Streamlining the Hiring Process – If you're tired of sorting through unqualified applicants, we'll discuss how an Applicant Tracking System (ATS) can save you time, speed up hiring, and keep your sanity intact.

✅ 55:58 The Future of Landscaping Employment – What's coming next in hiring? We'll talk about trends like automation, sustainability, and what the industry might look like in the next 5-10 years.

🏎️ 1:02:04 Speed Round

Finding good help isn't impossible—you just need the right approach. Tune in to The Beer Garden and get the hiring strategies you need to build an all-star team.

Hiring in a Competitive Market

Welcome back to The Beer Garden! After a well-earned holiday break (and maybe one too many seasonal beers), we're kicking off 2025 with our Annual State of the Industry episode. We're diving into Lawn & Landscape Magazine's industry report to see what's sprouting, what's wilting, and what's straight-up getting overrun by weeds this year.

What's Inside:
✅ 13:18 Industry Confidence - Are contractors feeling bullish about 2025, or are they stockpiling trimmer line and hoping for the best?
✅ 24:35 Growth Opportunities & Risks - Where should you focus your energy this year? And what's lurking in the bushes waiting to trip you up?
✅ 38:56 Most Profitable Revenue Streams - What's bringing in the most green? We'll break down where the big money is in the industry.
✅ 49:49 Predictions for 2025 - Will robots finally mow lawns for us? Will a new fad sweep the industry? We take a look at what's coming next.

We're here to give you the facts, the trends, and maybe even a few hot takes about what's ahead in 2025. So grab a drink, settle in, and let's talk shop!

2025 Annual State of the Landscape & Snow Industry

Want to know which landscaping services are raking in the most cash? 💰 We break down the most profitable services from Lawn & Landscape magazine’s State of the Industry report—so you can stop guessing and start growing. Watch now!

Most Profitable Services in the Landscape Industry

Ever had that one employee who crushes their job but destroys your company culture? Brandon did—and he fired them. In this short, he shares why sometimes the biggest ‘rockstar’ is actually the biggest liability. 🚨 No jerks allowed! Watch now.

I Fired My Best Employee

In this episode of The Beer Garden, we're breaking down the process of building an effective sales plan for your landscaping or snow removal business. Whether you're aiming for steady growth or gearing up for your best year yet, this episode is packed with actionable advice to help you plan, track, and achieve your sales goals with confidence.

What's Inside:
Segment 1: Setting a Realistic End Target
✅ 7:40 Understanding Capacity: Learn how to calculate capacity based on crew members, billable hours, and charge rates.
✅ 11:57 Evaluating Resources: Assess equipment, overhead, and opportunities in your market to ensure your target is achievable.
✅ 12:51 Seasonal Considerations: Explore how year-round contracts and seasonal work affect your capacity and goals.
Segment 2: Building the Plan
✅ 20:15 Start with Metrics: Use data from past performance, including lead conversion, sales ratios, and average job size, to guide your planning.
✅ 28:20 Break Down Goals: Create monthly revenue targets, then calculate the number of leads, estimates, and jobs needed to hit those goals.
✅ 33:52 Science Over Guesswork: Replace guesswork with a systematic, data-driven approach to sales planning.
Segment 3: Understanding and Adjusting Your Plan
✅ 38:40 Tracking Progress: Set up a system to track leads, estimates, booked jobs, and revenue to measure progress in real-time.
✅ 40:26 Adjusting as Needed: Learn how to adapt your strategy if you're off target, whether it's increasing jobs or rebalancing capacity.
✅ 46:45 Avoiding Pitfalls: Stay flexible and proactive to prevent overselling or underutilizing your crews and equipment.
🏎️ 49:16 Speed Round

A well-constructed sales plan doesn't just set you up for success—it reduces stress, eliminates guesswork, and positions your business for growth. Tune in to this episode of The Beer Garden to start building a plan that works for you.

The Beverages:
Tool Shed Brewing - People Skills
Breckenridge Brewery - Christmas Ale

Master Your Sales Plan: A Step-by-Step Guide for Growth

In this Sidecar episode of The Beer Garden, we explore how to implement a computerized maintenance management system (CMMS) to streamline equipment maintenance and improve operational efficiency in your landscaping or snow removal business.

What's Inside:
We'll walk through a 5-step process to successfully implement a CMMS:
✅ 1:59 Assign a Software Owner: Designate a single individual to oversee the implementation process and handle long-term software upkeep.
✅ 3:15 Assign Unit Numbers: Develop a clear naming convention (e.g., TRK01 for trucks) and label your equipment. Add each piece to the database with its initial meter reading.
✅ 7:39 Set Up Templates: Create preventive maintenance (PM) and inspection templates, linking them to the relevant equipment. These templates will help track and update meter readings automatically.
✅ 9:40 Train Your Team: Host a staff training session to ensure everyone knows how to use the system effectively.
✅ 10:37 Audit Regularly: Periodically audit the system by conducting full equipment inventories and checking for missed inspections or updates.
✅ 12:05 Advanced Tips: Consider GPS integration for real-time meter updates and QR codes on equipment for easy access to maintenance information.

Implementing a CMMS can feel daunting, but by breaking it down into actionable steps, you can build a system that saves time, reduces downtime, and keeps your business running smoothly.

Sidecar: Implementing An Equipment Maintenance System

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MEET YOUR HOSTS

Hailing from Denver, Colorado, Jason Hoke is not your typical trades business owner. With a remarkable journey that has traversed disruption in the music industry, rapid growth in the trades industry, and innovation in the hyper-paced technology industry, he brings a unique perspective to entrepreneurialism.

Starting at A Cut Above Landscape at just 15, Jason journeyed from a technician to the company’s owner. Today, he spearheads a team of 30+ professionals, turning working with a landscape contractor into an easy task, just like hiring a car from Uber or ordering a meal from DoorDash. His business centers around adding hours to the day and building a culture committed to personal growth.

In 2022, Jason’s passion for industry innovation led him to co-found IssueID. The software solution simplifies business operations and enables landscaping businesses to manage overlooked yet profitable jobs effectively.

Jason’s experience in the music, landscaping, and technology industries equips him with unique insights beneficial to any business.

Hailing from Calgary, Alberta, Brandon Comstock is not your typical trades business owner. Overcoming challenges with the educational system early on, he forged a unique path through the trades and technology industries, bringing a fresh perspective to entrepreneurship.

Starting in his father’s landscaping company, Brandon rose to managerial roles, igniting his passion for the industry. At 26, he co-founded Landscapers by Nature with his longtime partner Michelle. Today, they lead a team of over 50 professionals, specializing exclusively in lawn maintenance and snow removal for large condominiums and multifamily properties. Their focus on customer specialization sets them apart from competitors making them the go-to contractor in their area.

In 2022, Brandon co-founded IssueID, a software solution simplifying site management and customer service for landscape businesses. Built from firsthand industry experience, IssueID enables contractors to manage site issues and enhancement opportunities making maintenance far more profitable and low stress.

Revolutionize Your Landscape Business

Maximizing Landscape Health & Client Satisfaction

Are you a landscape professional seeking to elevate your service quality, improve client satisfaction, and streamline your operational processes? Our Landscape Health Assessment (LHA) Guide is your key to transitioning from standard maintenance to a comprehensive health evaluation approach.

The Beer Garden Podcast

Scaling Smart: Growing Your Business to $1M, $3M, & Beyond

MEET YOUR HOSTS

JASON HOKE

BRANDON COMSTOCK

Revolutionize Your Landscape Business

Maximizing Landscape Health & Client Satisfaction

Ready to Dive in?

Get Started today to increase your revenue and stop leaving money on the table!

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